Trend Reports

Uncover new thinking and pinpoint tomorrow’s opportunities with our trend reports.
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The Future of Perimenopause

Wild Nutrition commissioned The Future Laboratory to produce a new foresight report identifying the opportunities, shifting attitudes, tech advancements and healthcare developments in perimenopause care. Download

Youth Futures: Anxiety Rebellion

Our Youth Futures report reveals a macrotrend that will allow your brand to harness the sensible mindset of the younger generation, helping them on their quest to redefine teenage rebellion as well as insights into youth in emerging markets such as China and Mexico.

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Single Report

Retail Futures: Eco-venience Retail

2020 prompted retail Darwinism at its most impactful, yet, as this report unpacks, brands have evolved at speed, adjusting to changing expectations of access and more conscious mindsets.

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Single Report

Women's Wealth 2030

In order to unleash the true potential of the Transformative Twenties by 2030, major challenges must be overcome. UBS commissioned The Future Laboratory to produce a new foresight report identifying the opportunities and emerging trends driving transformation. Download

Beauty Futures 2025

Beauty Pie commissioned The Future Laboratory to produce a new foresight report identifying the evolving attitudes to beauty, luxury and fairness, and the growing consumer instinct to be part of something bigger. Download

Food & Drink Futures: EQ-Commerce

Discover our Retail Futures report and examine the retail landscape, where a growing number of technologies and disciplines are all converging in ways that make retail less about a transactional journey and more about a predictive, proactive and, if we get it right, positive conversation.

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Single Report

5 Trends to Impact the US Market in 2023

We are excited to launch a new white paper exploring five key trends to impact the US market in 2023 and beyond, from a rise in next-level partying to collegiate-inspired fashion and entertainment. Download

Fintech Futures

An insightful road map for brands to navigate a new world of uncertainty and possibility, where issues of trust come face to face with all that the digital economy has to offer. The report is filled with key trends, case studies and consumer insights.

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Single report

The Innovation Debrief 2019 Report

Focused on five main sectors – Media & Technology, Beauty & Wellness, Food & Drink, Travel & Hospitality and Retail – our editors have brought together The Innovation Debrief, amalgamating the most read and shared News stories published on LS:N Global.

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Single report

Generation Z Trends Sample Report

Explore the recent shifts in the youth market as Generation Z question current systems, reform the career ladder and eschew mainstream media, with a sample of our Media & Youth report. Download

Health & Wellness Futures: Certified Wellness

Individuals are using fitness trackers and instantaneous online advice to take control of their own health. Our Health and Wellness Futures Report is your guide to maximising opportunities and overcoming challenges in this rapidly evolving sector, as health and wellness converge.

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Single Report

Beauty Futures: Bio-positive Beauty

In our new Beauty Futures report, we reveal the latest insights, statistics and global case studies shaping a multi-faceted future of elevated living. We explore trends such as Acne Positivity skincare and Shaving Rebranded.

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Single report

Neo-collectivism

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances that are decentralising industries and redistributing power at scale. Our Neo-collectivism report shows that community is a more valuable resource than ever.

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Single Report

Future Forecast 2023

Discover 50 cross-sector trends and innovations you need to know for 2023, a series of viewpoint interviews, 10 industry disruptors, and the directions to monitor according to The Future Laboratory’s analysts in our Future Forecast 2023 Collection.

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Collection - Report + Webinar
Report
Webinar

Youth & Media Futures: The Zalpha Reckoning

Media and technology brands must work harder than ever to maintain momentum. Our new Youth & Media Futures report reveals the trends driving our interconnected future, from the emergence of a Digital Afterlife to the Curator Kids overthrowing the creator economy. Read more
Single Report

Food & Drink Futures: Adaptive Appetites

This 47-page report examines how consumers and companies are adapting to the ongoing stream of tumultuous global events by embracing the opportunities arising from innovations in technology, branding, packaging and production.

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Single Report

Metaverse Trends Sample Report

Explore nascent trends in the metaverse and take a look at the category disruptors, the case studies to learn from, and the sectors and innovators that are leading the way. Download

New Codes of Luxury 2024–2025

Explore our Luxury States Report 2024, as we give businesses a unique tool to understand the behaviours and action responses to meet luxurians’ future needs now.

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Single Report

Retail Futures: Community Commerce

As Generation Z grows to be the largest group of consumers, retailers need to rethink online retail to appeal to this digital-first demographic. Looking beyond convenience and one-click customer journeys, this report is full of insights to fuel your strategy for online success.

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Single Report

Financial Feels

Invested in learning more about the generation raised in the aftermath of the 2008 financial crisis, Afterpay commissioned The Future Laboratory to produce a new foresight report identifying key trends that will shape Generation Z's future. Download

Innovation Debrief

Bringing together some of the most impactful case studies from our trends intelligence platform, LS:N Global, this year’s Innovation Debrief report uncovers the 50 most boundary-pushing campaigns of the year to date. Read more
Single Report

Retail Consumer Trends Sample Report

Our new Regenizens Consumer Report explores how the Regenizens community are using technology, communities and entrepreneurship to further entrench the post-ownership ideal. Download

Work States Futures

This timely report has just the kinds of insights, lessons and action-based to-do lists needed to future-proof our organisations at a time when why we work, as well as where we work, need to be massively re-assessed.

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Single Report

Connected Consumer 2030

Looking ahead at the key trends that will impact the connected consumer in 2030, Vodafone Smart Tech commissioned The Future Laboratory to produce a new foresight report identifying what will shape the next decade of connectivity and beyond. Download

Meta-tainment Futures

Simply put, the metaverse is the ultimate merger between physical and digital realms. That’s the ambition, at least. But as our new Meta-tainment Futures report indicates, the reality, as always, is far more complex than we imagine.

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Single Report

Sustainability Futures Report

This report cuts through the fog of confusion and reveals the journey we’re on as citizens, industry experts and brands. It demystifies sustainability with a practical step-by-step toolkit for your own business to follow, packed with tangible strategic opportunities. Read more
Single Report
Exclusive to

The Paralysis Paradox

The Paralysis Paradox explores how brands must step up and become forces of change, no longer making pledges for 2050, but instead drawing on their expertise, assets and reach to equip, collaborate and horizon-map together with citizens. Read more

Food & Drink Trends Sample Report

Discover what’s new and what’s next for the food and drink sector with a sample from our latest Adaptive Appetites macrotrend report. Download

Beauty Futures: Algorithmic Beauty

Our Beauty Futures Report is your guide to navigating the pitfalls and possibilities of a radically changing beauty landscape. Intelligent analysis reveals the relationships between technological innovations and shifting consumer attitudes to fuel strategies for success in the coming years.

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Single Report

Luxury & Hospitality Futures: Omnilux Lifestyles

Our Luxury & Hospitality Futures report explores how both sectors responded to the near- and long-term impacts of the pandemic, featuring practical insights and inspiring case studies to engage, enthral and boost loyalty among consumers in the inter-Covid era. Read more
Single Report

The Future of Filmmaking

After two years of unprecedented turmoil, flux and uncertainty, Canon Europe commissioned The Future Laboratory to produce a new foresight report exploring what the next decade of filmmaking will look like. Download

Zero Waste Futures

Building a zero-waste future requires rethinking the economics of waste, and problem-solving from multiple angles. Avery Dennison commissioned The Future Laboratory to produce a new foresight report identifying these solutions and emerging trends driving change. Download

Nespresso Professional : Workplace Futures

Through technology, the physical boundaries of a workplace aren’t what they once were. Nespresso Professional commissioned The Future Laboratory to identify the trends that will shape the workplace over the next decade in the Workplace Futures report. Download

10 Chinese Beauty Consumer Myths in 2023 Report

Our new 10 Chinese Beauty Consumer Myths in 2023 report, in partnership with Hot Pot China, provides new levels of insight into the Chinese beauty market, with a focus on debunking 10 key myths.

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The Future of Romantic Travel

Mr & Mrs Smith commissioned The Future Laboratory to identify key trends that will shape the romantic travel market in the decade ahead. The Modern Love report discusses the up and coming desires and behaviour shifts of the future romantic traveller. Download

Food & Drink Futures: Total Tastes

Covid-19 transformed our diets, from the way food is produced to the way it is accessed, consumed and shared. In addition, this report explores how the pandemic has, in many ways, humanised how we view food and drink.

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Single Report

Luxury & Hospitality Futures: Liberation Luxury

In our Luxury & Hospitality Futures report, we reveal the latest insights, statistics and global case studies shaping a multi-faceted future of elevated living, from immersive audio formats and homely boutiques to Michelin-starred chefs transforming the humble B&B into gastronomic getaways.

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Single report

Future Five 2024

Our latest downloadable briefing, Future Five 2024, is designed to help you unpack the most important topics of tomorrow, relevant for today.
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Single Report
Future Sessions Bundle

Media & Broadcasting Futures

After Covid-19 sent disruptive waves around the world, Sony commissioned The Future Laboratory to produce a foresight report exploring how this is a fitting time to take stock of the future of the technologies that have been our life rafts throughout the pandemic. Download

Communities: The Luxury Collection

Covid-19 changed the meaning of luxury and caused high-end brands to reconsider their role in consumers’ lives. To highlight the opportunities that lie beyond lockdown, our new Luxury Communities report tracks the transformation of the luxury landscape over the past five years. Read more
Single Report

The Age of Nesting

As we navigate recurring lockdowns, emerging trends are teaching us more about the role of the home. Beko commissioned The Future Laboratory to produce a new foresight report identifying these trends and insights that will shape the future of health and wellness at home. Download

The Future of General Practice

To discover what the future of general practice looks like, Mjog by Livi commissioned The Future Laboratory to produce a new foresight report identifying the key trends set to transform our healthcare services. Download

The Innovation Debrief 2021 Report

As communities begin to rebuild, 2021 fast became the foundation for a new era of innovation. Bringing together some of the most impactful case studies from LS:N Global, this Innovation Debrief looks at original examples of how brands are responding to changing consumer needs.

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Single Report

The Trend Forecaster's Handbook

The Future Laboratory co-founder Martin Raymond’s latest edition of The Trend Forecaster’s Handbook, explains, explores and fully examines the growing battery of technologies, techniques and executional approaches used to identify trends, capture insights, develop forecasts, inform innovation, and define and develop new product streams.

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Single Report

Communities : The Food & Drink Collection

The Future Laboratory’s original ethnographic research series, unveils the habits of emerging consumer groups around the world and is an exclusive glance into the homes and mindsets of your future food and drink consumers.

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Report Collection

Global Drivers 2030

The global drivers are the fundamental shifts or external forces that have the potential to reshape the future trajectory of a brand or business. Download an executive summary of our Global Drivers refresh and delve into the big changes in store for your business. Read more

Modern Affluence Summit 2023 : The Great Wealth Transfer

As markets prepare for the Great Wealth Transfer (GWT), The Future Laboratory, in partnership with the Modern Affluence Summit, takes you behind the hype to look at what this shift really means in terms of modern affluent behaviours and the insights driving them.

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Youth, Media & Technology Trends Report

From the emergence of a Digital Afterlife to the Curator Kids overthrowing the creator economy, download a sample of our Youth, Media & Technology report. Download

Retail Trends Sample Report

Explore a sample of our latest Retail macrotrend report, Hyperphysical Stores, and discover where retail spaces are being used to foster enjoyment and discovery. Download

Conscious Commerce

Looking ahead at the key trends impacting tech retail in 2022 and beyond, Currys commissioned The Future Laboratory to produce a new foresight report identifying the insights that will shape the future of conscious commerce. Download

Retail Futures: Hyperphysical Stores

Companies across the retail sector have been demonstrating resilience despite a turbulent start to the Transformative Twenties. Our Retail Futures report details nascent trends in physical retail, where retail spaces are being used to foster enjoyment and discovery.

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Single Report

Beauty, Health & Wellness Futures: Accredited Beauty

Beauty, health and wellness brands continue to seek and develop solutions to the pressing issues of our times. Alongside rising trends, this report features our sector macrotrend, Accredited Beauty, exploring how solutions require expertise, and with this, greater clarity on research, formulas, impact and value. Read more
Single Report

Retail Futures: Storefront Salvation

Our Storefront Salvation Report is packed with insights to fuel your strategy for bricks-and-mortar success, with a focus beyond sales per square foot and return on investment, guiding you on how to combine online innovation with the tactile quality of in-store browsing.

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Single Report

Material Far Futures

Our Material Far Futures Report draws on expert interviews and unique research to examine the new markets and product types that will emerge over the coming months and years, including inspiring case studies from BMW and Puma.

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Single Report
Exclusive to

Global Drivers

In the Global Drivers collection, which features the PDF trend report and access to an hour-long webinar, we explore some of these impacts and how they enable clients to rethink what kind of world consumers will live in, driving the businesses of tomorrow. Read more

Luxury Futures 2023

Explore our Luxury Futures 2023 report, featuring the latest sector macrotrend Luxury Recrafted, which examines how the consumers – or rather the collectors – of tomorrow will expect luxury to signal status.

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Single Report

Luxury, Travel & Hospitality Trends Sample Report

Download a sample of our Luxury, Travel & Hospitality report and examine how the luxury industry has remained resilient throughout the 2020s in the face of macro-economic challenges, and the key shifts pushing it in new, transformative directions. Download

Food & Drink Futures: Uprooted Diets

Food and drink could become sources of anxiety as the intricacies of the food system become more public thanks to the machinations of Brexit. This report examines both the that reflect changing consumer attitudes when it comes to health, convenience and provenance.

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Single Report

Youth & Media Futures: Reformation Generation

The pandemic upended everything we thought we knew about media and technology. Our new Media & Youth Futures report is packed with practical insights and inspiring case studies for your brand to harness these shifts and reach media-hungry members of Generation Z. Read more
Single Report

Health & Wellness Futures: Conscious Deceleration

As the desire among Millennials and Generation Z to slow down grows, the insights in our Health & Wellness Futures report and our macrotrend, Conscious Deceleration, will help you to better understand the future of this burgeoning sector.

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Single Report

Future Forecast 2019

Identify the 50 major cultural shifts that will affect our consumption habits in the years ahead, with exclusive innovator interviews, new thought-leadership pieces from key industry disruptors, and a range of insightful Lab Notes that will provide you with all you need to know.

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Single Report

Luxury & Hospitality Futures: Uneasy Affluence

Our Luxury and Hospitality Futures Report 2018 reveals the potential for purpose-driven offerings that respond to the evolved outlook of today’s luxurians, from lab-grown diamonds to cause-driven investing and equitable luxury travel.

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Single Report

Retail Consumer Report: The Regenizens

Meet the community- focused citizens who are reframing their relationship with consumption to be not just more sustainable, but also regenerative and ethical - we call them Regenizens. Read more
Single Report

Fintech Futures Sample Report

Discover what’s new and what’s next for the fintech sector with a sample from our latest Fintech Futures report, exploring new trends in the financial and banking sector. Download

Future Forecast 2021

The global pandemic, climate change, politics and social movements will continue to force us to re-imagine the fabric of our societies, relationships and economies. The Future Forecast 2021 report and webinar reveals 50 cross-sector trends and innovations, 10 industry disruptors, and the directions to monitor.

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Report
Webinar
Collection - Report + Webinar

Innovation Debrief Sample Report

Discover the latest innovations and campaigns in your industry with a sample from our Innovation Debrief report and take a look at how the emergency initiatives put in place to mitigate the global health crisis have spawned a flurry of new brands and companies Download

2023 Trends Sample Report

In this report, we look towards another 365 days in which to innovate, regenerate and inspire, businesses must conscientiously contain – and tame – the huge transformations shaping how we work, rest, play and shop. Download
Exclusive to

Inter-Covid Roadmap Report

With the Covid-19 vaccine rollout offering a chance to rebuild our societies and economies, our Inter-Covid Roadmap 2021 Report presents a host of new opportunities for brands and businesses. Download

The Betterverse

The metaverse has become the new multi-trillion dollar digital frontier for all that is immersive, engaged and virtual. But as profits are once more placed before people, some organisations are keen to build a Betterverse by taking a people and ethics first stance.

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Single Report

The Chinese Male Luxury Consumer 2023 Report

Our new Chinese Male Luxury Consumer 2023 report, in partnership with Hot Pot China, provides new levels of insight into the Chinese luxury market, with a focus on male consumers.

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Food & Drink Futures: Redemptive Diets

Our Redemptive Diets report analyses key market shifts and rising trends, from philanthropic food and drink endeavours to the start-ups innovating alt-ingredients that lighten the sector’s carbon footprint, and new eatertainment venues connecting people through social occasions. Read more
Single Report

Future Forecast 2020

Our Future Forecast 2020 edition raises the bar higher than ever before. We explore how people will seek brands that align with their own personal missions, be it through activism, open and honest dialogue, long-term sustainable thinking, co-creativity or experiential escape.

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Single Report

Retail Futures: Feedback Frontiers

With the chaos of Covid-19 came new opportunities to explore more resilient and agile systems. That’s why we’ve combined our Retail Futures 2020 research into an exclusive collection, containing our new trend report and on-demand presentations. Read more
Single Report

Regenerative Retail Economy

While sustainability has long been a watchword among businesses, it has taken on new levels of urgency during the Covid-19 pandemic. Avery Dennison commissioned The Future Laboratory to produce a new foresight report identifying the emerging trends within the sustainable retail model. Download

Future Forecast 2024

Our latest downloadable briefing, Future Forecast 2024, is now available. Check out the 50 trends that will define the coming year.
 
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Single Report
Future Sessions Bundle

Future Forecast 2022

In The Great Re-engagement humans will reconnect consciously, purposefully and rationally with the world around them. In this year's Future Forecast 2022 collection, you’ll discover 50 cross sector trends and innovations, 10 industry disruptors, and the directions to monitor.

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Report
Webinar
Collection - Report + Webinar

The Great Acceleration Collection

We are witnessing the rise of radical digital value systems, decentralised metropolitan and suburban infrastructures, and agile kinetic corporations. The Great Acceleration macrotrend report collection is your guide to the three macrotrends epitomising these shifts – Alternet Economies, Equilibrium Cities and Elastic Brands.

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Report Collection

New Codes of Luxury in Saudi Arabia

Explore our New Codes of Luxury in Saudi Arabia report, featuring market and mindset shifts underpinned by proprietary data from FuturePoll™.

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Fashion Futures: Immaterial Fashion

Our Fashion Futures Report highlights new routes to fashion brand engagement afforded by digitisation. It is packed with insights that can help your brand thrive in a future in which digital ephemera are increasingly enjoyed and valued.

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Single Report

Food & Drink Futures: Home Eatertainment

When it comes to food and drink, today’s consumers want more purposeful options – both for themselves and the planet. Pressure is steadily mounting on brands to balance these competing consumer demands as people look to connect their values with what they eat.

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Single report

Compact Luxury

As younger generations reassess what luxury means – prioritising lifestyles and access over materialism and ownership – the definition of 'high end’ will continue to evolve. AXOR commissioned The Future Laboratory to produce a new foresight report identifying the emerging trends driving change. Download

Digital Engagement: A Social Future

LUSH commissioned The Future Laboratory to produce a new foresight report, exploring how tech can be built for the greater good and impact positive social change.

Download

Beauty, Health & Wellness 2023

Explore our Beauty, Health & Wellness report, featuring the latest sector macrotrend Longevity Lifestyles, which examines how the concept of living, if not for ever then for a much longer time, is becoming a possibility.

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Single Report

New Masculinity

The New Masculinity report is packed with insights to help reposition and create campaigns and product lines that appeal more to today’s male demographic. In this report, we will map out the role brands can play in leading the search for meaning.

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Single Report

Bacardi Cocktail Trends 2022

Looking ahead at the key trends impacting cocktail consumption and the spirits business in 2022, Bacardi commissioned The Future Laboratory to produce a new foresight report identifying these trends and insights that will shape the future of cocktails for 2022. Download

Beauty & Wellness Futures: Recuperative Living

Accelerated by Covid-19, the beauty and wellness sectors have had to respond quickly to consumers’ need for recuperation and immunity. Now they must go further to help people feel secure – every day – in an altered industry landscape. Read more
Single Report

Bacardi Cocktail Trends 2021

Well into another year of uncertainty and time spent in our own homes, emerging trends are influencing the drink sector. Bacardi commissioned The Future Laboratory to produce a new foresight report identifying these trends and insights that will shape the future of cocktails for 2021. Download

Luxury & Hospitality Futures: Guilded Luxury

The report features our latest sector macrotrend, Guilded Luxury, which unpacks what lies ahead for the sector as it navigates rapid change, presenting crucial strategies for businesses to engage with the next generation of luxurians and demonstrate their value in new cultural spaces.

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Single Report

Innovation Debrief 2023

Explore our Innovation Debrief report, which features 50 definitive brand campaigns, case studies and global innovators across 10 key trends that are disrupting consumer thinking around the world.

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Single Report

The Innovation Debrief 2020 Report

With trepidation and anticipation permeating every part of society, the need for brand innovation is greater than ever. Bringing together some of the most impactful case studies from LS:N Global, this Innovation Debrief showcases 50 leading brand responses to the decade so far. Read more
Single Report

Youth Futures: Paradox Personas

Brands can no longer rely on a URL to find this generation. Our Youth Futures report examines the ways they are using the online and offline worlds to create multi-faceted analogue selves.

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Single report

Beauty, Health & Wellness Futures: Synchronised Care

Around the world, health has been our primary focus since the onset of the Covid-19 pandemic. With health becoming a personal and public priority, this report explores the new cross-sector needs and opportunities are emerging. Read more
Single Report

Sustainability Trends Sample Report

Discover what’s new and what’s next for sustainability with a sample from our latest Sustainability Futures report and demystify sustainability with a practical step-by-step toolkit for your own business to follow, packed with tangible strategic opportunities. Download

Luxury & Hospitality Futures 2021 Report

In this report, we update The Future Laboratory’s Five States of Luxury framework and explore how the Luxury sector demonstrated impressive elasticity not only in weathering the global pandemic but also in responding to wider social and cultural events. Read more
Single Report

Global Drivers 2030

The global drivers are the fundamental shifts or external forces that have the potential to reshape the future trajectory of a brand or business. Download an executive summary of our Global Drivers refresh and delve into the big changes in store for your business. Read more

Work States Futures

This timely report has just the kind of insights, lessons and action-based to-do lists needed to future-proof our organisations, at a time when why we work, as well as where we work, need to be massively re-assessed. Read more

Retail Futures

Alongside rising trends for retail, our new report features our latest sector macrotrend, EQ-Commerce, which explores how innovative retailers are using technology to create EQ-Commerce journeys where every touchpoint is
a learning opportunity. Read more
Exclusive to

The Paralysis Paradox

The Paralysis Paradox explores how brands must step up and become forces of change, no longer making pledges for 2050, but instead drawing on their expertise, assets and reach to equip, collaborate and horizon-map together with citizens. Read more

Elastic Brands

Examine how, as the power dynamic shifts between brands and consumers, all eyes are on the inner workings of businesses, and how seamlessly they can respond and recalibrate. The Elastic Brands report unpacks how brands must move beyond reaction and instead take a kinetic approach.

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Single Report

Equilibrium Cities

This trend tracks how our built environments are becoming healthier, inclusive and more responsive. As we move through The Transformative Twenties, data-first digital systems will enable people to shape and experience their cities remotely, possibly even in alternative realms. 

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Single Report

Alternet Economies

Instead of simply being used to share information, the internet is now also being used to coordinate value. Within this more equitable version of cyberspace, competitive platforms, currencies and modes of commerce are creating a fluctuating landscape for brands and media.

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Single Report

The Transformative Twenties Collection

The Transformative Twenties delves into the death of purpose, the rise of selfishness and the push towards a solitary sensuality that borders on the narcissistic. Download all three macrotrend reports from The Transformative Twenties collection separately or as a 360-degree collection.

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Macrotrends Collection

Post-purpose Brands

Examine how future brands will combine customer feedback, internal company culture and data to deliver consistent improvement. Get to know the Sacrificial Brands setting strict environmental business goals, alongside the rise of Problem Evolving strategies that utilise insights to enhance business operations.

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Pleasure Revolution

Explore how brands can create meaningful opportunities to ground and re-orientate consumers in a fast-changing world. From Psychonautic Therapy to Neuromedia, we examine the shifts redefining entertainment and leisure, as well as health and wellness.

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Enlightened States

This report takes a detailed look at the societal and behavioural shifts affecting consumers globally. From the celebration of Slacker Culture to the allure of the Homebody Economy, we unearth insights for brands in sectors such as wellness, leisure and the workplace.

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FAQs

What are trend reports?

Trend reports include market analysis, trends rising, case studies and consumer insights to help you mitigate risks and seize opportunities for success in the years ahead.

What are the benefits of trend reports?

Designed in an easy to access PDF format, the benefits of trend reports include learning about practical strategies to make your business smarter, as well as the ability to uncover new thinking, while pinpointing tomorrow’s opportunities

What kind of trend reports do you do?

The Future Laboratory offer a range of trend reports covering key sectors, including: Beauty, Food & Drink, Health & Wellness, Luxury, Media & Technology, Retail, Travel & Hospitality and Youth.

Who are trend reports for?

All of our reports are available to LS:N Global members, but a selection can also be purchased or even accessed for free by those in key sectors wanting to learn how to seize new opportunities and mitigate future risks.

How can trend reports help with marketing and advertising?

Trend reports can help brands and businesses to understand consumer behaviours and trends in their industry, providing critical insight and opportunity for future marketing and advertising campaigns.

How can trend reports help with category management?

With a core focus on market analysis, new and upcoming trends, and consumer insights, trend reports can help businesses better understand the consumer market and take smarter decisions around category management.

How can trend reports help with consumer insights?

Trend reports help to break down the latest consumer insights across a range of industries and sectors, helping brands to understand what these consumer insights mean for business and how to uncover new consumer strategies for the future

How can trend reports help with research and development?

The Future Laboratory's trend reports are built upon essential industry specific research that you can access and ensure your business is better prepared for tomorrow.