With urban city centres increasingly enveloped in clouds of harmful smog, air pollution is a key concern for consumers around the world. In this new landscape, there is an urgent need for brands to reduce their emissions and develop new products and services to tackle this growing health crisis.
Our in-house Anti-pollution Futures presentation features pertinent market insights and the strategic foresight needed to apply them.
Woobi Play by Airmotion Laboratories and Kilo, Paris
‘The air we breathe is fast becoming one of consumers’ key concerns. With 92% of the world’s population breathing toxic air, brands need to harness anti-pollution innovations and initiatives to future-proof themselves and their customers. If you’re not a climate-conscious business, you need to become one – fast.'
Tim Noakes, editorial director, The Future Laboratory
In addition to these key consumer and industry insights, your team will gain direct access to our team of researchers and strategists, who will help you to apply and tailor this information to meet your specific business needs.
Smog Life by The Future Laboratory
: The Future of Personal Pollution Protection
From a new generation of consumables designed to mitigate the effects of air pollution to the subtle design cues that are changing negative perceptions of pollution masks, we highlight the brands that are helping consumers to navigate increasingly toxic urban environments.
: Post-pollution Travel
Forget the city break, brands in the tourism industry will increasingly offer breaks away from the city. We explore why an unpolluted environment will be a key factor in travellers’ future purchasing decisions.
: Offset with Pollution Products
Rather than simply offsetting their carbon footprint, smart brands are increasingly exploring ways to convert harmful emissions into resources for use in a range of products such as homewares, food and even luxury goods.
: The Age of Clean Retail
With major retail outlets often located in highly polluted urban environments, there is an opportunity for brands to offer high street shoppers sanctuary spaces by transforming their bricks-and-mortar locations into pollution-free zones.
Our senior leadership team and specialist experts are available to book for this presentation. Let us know who you would like to present these insights to you and your team. Speakers are subject to availability and client brief.
Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.
Hannah joined The Future Laboratory in 2010, and in her current role leads a team of visual researchers, analysts and video journalists in identifying and visually communicating key shifts that will affect the look and feel of the lifestyle industries. Hannah’s expertise lies in the development of design trends and she is responsible for leading visual content for biannual Trend Briefing topics and Futures Forums, as well as creating presentations for global brands including Chanel, Selfridges and LVMH.
Trevor joined The Future Laboratory as CEO in 2014. He is responsible for the overall growth of the business: diversifying our products and services, expanding the countries in which we operate and creating new partnerships. He is creative, entrepreneurial with a strong commercial focus and has always been passionate about helping brands prepare for what is next.
By anticipating macro-cultural changes, Philippa defines what trends and cultural behaviour shifts will mean for brands to create future-focused innovation for future growth. With a master’s degree from The Royal College of Art and a design and fashion futures background, over the past 20 years she has helped shaped the future of brands across the beauty, automotive, technology and apparel sectors, and helped shape their brand futures through the language of trends. She is also senior visiting lecturer at Central Saint Martins on the Material Futures MA course as well as a regular contributor to Viewpoint magazine.
Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.
Ruth Marshall-Johnson is a trends industry specialist with experience in translating cultural and consumer research into highly effective strategy for leading brands and organisations. Ruth specialises in identifying and explaining the relationship between cultural development and consumer behaviour and brings this practice to her work as a start-up mentor, guest lecturer at Central Saint Martins and the London College of Communication and speaker at international seminars.
‘The Future Laboratory’s presentation did exactly what we wanted it to do – offer a glimpse of even further ahead in a compelling and engaging way to prepare brands for what they need to do next.’
Maya Draisin, associate publisher and head of marketing, Wired
In this multi-section presentation, we highlight the brands, products, services and trends that are helping consumers to reduce their exposure to air pollution. We provide facts, statistics and expert foresight to enable you to future-proof your products, and equip you with the strategic knowledge needed to develop new market opportunities.
For more information, or to book this presentation for your own business or event, please complete your details on the following Book Now form.
6 Orsman Road,
London, N1 5RA
+44 (0)20 7791 2020
hello@thefuturelaboratory.com
The Future Laboratory exists to help our clients make a better future for their business by giving them the confidence to take the decisions today that will create economic, environmental and social growth tomorrow. From our offices in London, Melbourne and New York, we help our clients harness market trends, understand and adapt to emerging consumer needs, position their business for success and keep them ahead of their competitors.
